Even the smallest details play a significant role in attracting new customers and growing your business. Digital marketing is full of facets that are often overlooked, but they can have a profound impact on how you are found. One of the most important aspects of digital marketing is listing management. Learn how to dominate the online market by building your online presence.
What Is a Business Listing?
An online business listing summarizes important information for your customers. It can be a powerful tool for directing customers to your website or physical store.
Business listings usually include your company’s name, address, phone number, website, and hours of operation. To research, locate, and contact your organization, your customers need this information.
How Do I Know My Business Listings Are Working?
An online listing’s effectiveness depends on the information it contains and how accurate it is. You can find these listings on many platforms, including search engines, online directories, maps, social media platforms, etc.
For your business to be found by customers, you should be present in as many online business listings as possible. However, each listing must be accurate and exactly the same as the rest. A lot of businesses are surprised at how easy it can be to create an accidental duplicate listing.
Duplicates, mistakes, and omissions of listings can pose serious obstacles to your business’s searchability. You may have to do a little digging if you’re wanting to manually adjust all of your business listings that are on the web.
Why Accurate Listings Are Important
A correct business listing is beneficial to your business in many ways. As opposed to hoping that customers find you, widely available listings can help direct them to your door. Most consumers are apprehensive about dealing with a company that has missing or incorrect listings, possibly leading them to choose your competitor. The correct listing also improves your search ranking and builds trust with these search engines.
In order to attract new customers, you need to get them to contact you or visit your store to make a purchase.
People are most likely to lose interest in doing business with you if they can’t find the right information or are led to the wrong store or location when they attempt to call or visit you. In fact, 71% of people had a negative experience with a business because of incorrect information listed online.
Incorrect or missing business listings erode customer confidence in your brand and products and often lead to miscommunication or missed opportunities for businesses. Inconsistencies can also lead to confusion.
Customers will be confused as to how to reach your business if you list multiple phone numbers online, and will probably not try one or both numbers. If someone tries to visit your business, but an incorrect listing takes them to the wrong location, chances are they won’t try to find you again since 80% of customers lose trust in a business if they see an incorrect or inconsistent listing. It’s very possible a customer may show up after you’ve already closed if you don’t list your business hours accurately. Not only will they leave frustrated and empty-handed, but they may choose to not come back, or might even leave a negative review!
Boost Your Search Ranking Results
In a 2018 study done on local search ranking factors, consistency in business listings was found to be the second most important factor. Incomplete business listings negatively impact your search rank results, making it more difficult for you to attract new customers. If you maintain correct and up-to-date listings across the Internet, you will experience increased traffic and higher search engine rankings on top search engines such as Google.
Listings of a business can be changed up to 61 times a year, sometimes even by third parties! It’s essential to keep up and maintain these changes across all channels so that your customers remain well-informed and you don’t get penalized for providing outdated information.
It’s all about the details when it comes to business listings. The tiniest difference in street abbreviations in one listing can negatively affect your company’s search rankings. Do you have enough hours in a day to search through the entire Internet for places where your listings are inconsistent, inaccurate, or missing? For many businesses, managing their listings is simply not feasible.
Your Local Listings Solution
At Apollo 36, we understand the challenges that small businesses face in promoting their products or services. It’s our goal to help your business be found on all corners of the Internet so you can focus on running your business instead of worrying about finding customers.
Before we begin, you might want to take a few minutes to review how your company is performing online. You might be surprised at how many listings you didn’t know about are already available online for your business! We’ll audit all of your business’s current online listings. The results will help us to build a consistent online presence for you.
We offer a range of solutions customized to meet the unique needs of your business, including fixing your essential data on top listing sites and monitoring your business listings to ensure they’re relevant and up-to-date.
Our team of professionals utilizes search engine optimization (SEO) best practices to make sure that your site is seen and appreciated by customers as well as search engines so that it will rank highly in searches related to your community and industry.
Our team at Apollo 36 is here to provide you with our Apollo Listings solution that ensures your business is found when potential customers are searching for you. To learn more about how our suite of services can help your business skyrocket to the top, contact us today to get started!