An engaging blog is one of the best ways to attract visitors to your website. Although the concept of a blog is simple, you may have difficulty reaching your intended audience.

In order to keep visitors on your website, you need to create engaging content that entices them to come back again and again. Our six expert tips for creating engaging content will help you do just that.

1. Ensure consistent, readable content

To keep your readers returning to your website, you need to consistently create well-written content. An online visitor spends an average of 96 seconds reading a blog. Thus, if you don’t have content that can capture their attention from the get-go, you might lose a potential customer.

If you create content that draws readers in and keeps them reading, you will maintain that exclusive time in front of their eyes and potentially land a sale.

2. Focus on quality over quantity

Always attempt to write posts that will deliver useful information to your readers. Your readers should view you as a trustworthy source. In this case, research may be necessary before writing.

It might be a good idea to hire a writer to help you with content creation if you’re having trouble coming up with ideas. Regardless of the strategy you choose, ensure quality content is in front of your readers by budgeting for it from the start.

3. Be original

No one wants to read the same thing over and over again. In addition to being consistent, you’ll need to offer a wide range of content to hold your readers’ attention.

Plan your blog posts, and try to tie in your content to the current times, upcoming holidays, or community events.

4. Use an engaging headline to start your post

Attracting website visitors is the key to converting them. Your posts must have captivating headlines. Consider why you click on a blog and apply those same principles to your website.

5. Break up the page by adding subheadings and shorter paragraphs

No one enjoys reading a blog post that is one big block of text. In most cases, people skim through content before they decide to actually read it, so breaking up your article with subheadings is always a good idea.

Anything that you can do to make the blog post easy on the user’s eyes is going to help them to read (and take the action you want).

Another quick tip is to make your paragraphs shorter, so your readers have an easier time reading your content.

You may have noticed that we tend to break up paragraphs every few lines at Apollo 36. Can you see how small the blocks of text are? As a rule, we should keep our paragraphs to two or three lines, maybe four for the really important stuff.

This is so our readers can absorb all the information in as little time as possible.

6. Use Bullet Points

Speaking of readers skimming, skimming works best with bullet lists because they break up large chunks of text into bite-size nuggets of knowledge.

Listed below are some tips to create bullet points readers will actually look at:
● Clearly state the benefits. Bullets can be thought of as mini-headlines.
● Aim for symmetrical bullets. 1–2 lines per bullet.
● Don’t clutter your bullets and don’t draft paragraphs in each bullet.


These six tips can help you create engaging blog posts that keep your current and prospective customers coming back for more. For even more tips about the benefits of digital marketing, contact our team at Apollo 36 and learn how we can help you grow your business.

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