Social media has the power to influence the buying decisions of people across generations, from Baby Boomers to Generation Z and beyond. Platforms like Facebook, Instagram, TikTok, and more have become indispensable tools for small businesses looking to connect and engage with their target audience.

As we enter the new year, the need for a smart and dynamic social media marketing strategy has only increased. To help you out, we’ve compiled a list of social media marketing trends that companies absolutely can’t ignore in 2022.

Top Social Media Trends in 2022

TikTok Will Be the Next Big Thing

As of 2021, TikTok has surpassed the one billion user mark, making it the 7th most popular social media network in the world. In the last two years, TikTok has also introduced features like business profiles, ads, and creator marketplace to help businesses showcase their brand personality and appeal to a newer audience.

Major brands like the NBA and Dunkin’ are already taking advantage of the platform to reach more people. TikTok is clearly on the rise—so, think twice before you overlook this platform for your 2022 marketing strategy.

The Rise of Short-Form “Snackable” Content

TikTok’s increasing popularity has transformed the world of video marketing. With Instagram Reels and YouTube Shorts also becoming more prominent, small businesses can no longer ignore the power of bite-sized snackable video content in capturing the attention of new customers—especially those under 40.

This doesn’t mean social media users will be satisfied with just any short-form video—you need to get creative! Your reels and shorts need to be entertaining and informative enough for users to stop scrolling through social media and pay attention to your brand message.

It is important to note that long-form content is still an effective marketing strategy on platforms like YouTube. What you can do is break long-form content into micro-content and share them across platforms that prefer bite-sized content. This way, you can target prospects across the different social media networks.

There Is No Social Marketing without Social Listening 

Lost in the desire to make viral content that gets shared all over the internet, we often forget the most important aspect of social media marketing—customers. The main objective of your marketing strategy should be listening to your customers and understanding their needs—the insights you gather can be invaluable in the long run.

From setting up search streams for your brand mentions to participating in real-time questions and conversations around your industry, a strong social listening strategy can help you understand your customers’ likes and dislikes and avoid PR mishaps.

Influencer Marketing Will Continue to Evolve

With TikTok and Instagram Reels becoming more mainstream, influencers and online creators will be valuable allies in 2022.

Considering most content on these platforms does not look like traditional advertising, they have the unique ability to fuel online trends through brand challenges. Also, most people trust influencer-generated content more than brands.

Under influencer marketing, micro-influencer partnerships are an area worth exploring in the new year. This trend is proof that bigger is not always better. Despite having a smaller audience online, micro-influencers are considered more authentic and can effectively reach a niche audience. Working with micro-influencers is also more cost-efficient and can boost conversion rates by 20%.

Paid Social Media Advertising Is Still Essential

With Google planning to phase out cookie tracking by 2023, many marketers are turning to highly effective advertising options that don’t require third-party cookies—one of which is paid social media advertising.

Facebook advertising is a tool you can’t ignore. This platform not only allows you to reach a wide range of audiences, but also provides you with crucial insights to track conversions. 

On platforms like Instagram and TikTok, a mix of organic and paid advertising will allow you to increase brand awareness, deliver the best customer service, and charm customers at different levels of the buyer’s journey. 

Also, Instagram Reels provide businesses an incredible opportunity to make the most of their ad dollars. When done right, shoppable posts, amazing filters, mentions, and other features make Instagram Reels a great way to showcase your products and grow your customer base.

More Shoppers Will Want to Directly Buy Products from Social Media

With stay-at-home mandates and lockdown restrictions, social commerce has provided both users and businesses with an amazing opportunity. Their popularity will only continue to grow as 2022 progresses.

With two-thirds of shoppers already using social media to discover new products, social commerce makes it easier for consumers to complete their shopping experience in just one app.

Platforms like Instagram now allow you to tag products on posts, making it easy for consumers to buy your products without leaving the app. This is especially useful for e-commerce businesses.

Augmented Reality Will Enhance the Online Customer Shopping Experience

Brands like Walmart and Coca-Cola have already started taking advantage of AR technology to open virtual pop-up stores on Snapchat.

With their ability to provide customers with an immersive experience, AR filters are a fantastic way to encourage shoppers to make impulse purchases and skyrocket your sales. It will probably be harder for a shopper to resist buying a beautiful couch if they can see exactly how it will look in their house.

In the new year, small businesses should be more open to experimenting with AR technology and incorporating it into their online marketing strategy. It is an effective tool to boost your social media marketing ROI. In fact, AR can improve your click-through rates to purchase by 33%

Social media is an unstoppable force brands can’t ignore when it comes to digital marketing. But, it can be difficult to navigate the world of social media on your own. That’s why the experts at Apollo 36 are here to help. 

As a client-centered agency, our goal is to help you stay on top of social media trends and dominate your local niche. Visit our website to learn more, or contact us to get started.

[trustindex no-registration=google]